WORK IN PROGRESS
page will be updated as work progresses
The AD Marina effect
Our Role in LucidHR
Mobile app design & development, Web app design & development.
THE IDEA
LucidHR - Brand Approach
When Lucid HR approached us, their vision was precise – to create a brand identity that inspires trust, intelligence, and opportunity across Africa’s maritime and logistics industries. At AD Marina, we translated that vision into a mark built on clarity, verification, and purpose.
The result is a logo that embodies connection and precision – a modern compass guiding professionals and employers toward verified opportunities. Every line and gradient was designed to reflect Lucid HR’s mission: bringing transparency to talent and confidence to hiring.
CREATIVE PROCESS
Brand Design Approach
Our approach was collaborative and insight-led. Through strategic research, creative exploration, and thoughtful refinement, we built a brand system that feels modern, confident, and human – a balance of warmth and precision. The Lucid HR identity reflects clarity, trust, and forward-thinking innovation, designed to empower Africa’s maritime and logistics workforce through verified opportunity and digital transformation.
ACTUALIZING
The Brand
Alive
Development
VERIFIED HIRING MADE EASY
The LucidHR
Mobile App
CREW360 IN ACTION