Maritime SEO: Why African Shipping Companies Are Still Invisible Online
The Visibility Crisis in African Maritime
Maritime SEO is not talked about enough. Search “port agency in West Africa” or “ship charter company in Lagos” and you’ll find… not much. Most African maritime businesses still rely on paper processes, word of mouth, or government directories to be found.
But in today’s world, if you’re not online, you might as well not exist.
What is Maritime SEO?
Maritime SEO is the art of making your shipping, logistics, port, or marine services business show up on search engines like Google when people need you.
That means:
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Showing up when someone searches “dry bulk agent in Tema”
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Appearing in Google Maps and directories
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Having optimized blog content that positions you as an expert
Why Are Most African Maritime Firms Invisible?
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Outdated or no websites
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No clear keyword strategy
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No consistent blog content
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Slow mobile sites (Google punishes this)
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Relying only on LinkedIn posts — no permanent content trail
Many don’t even have a Google Business listing.
Here’s How to Fix That
Get an SEO Audit
Start by seeing where your site stands. Tools like Ahrefs or even a basic audit can show you what’s broken.
Use Local Keywords
Say things like “port agency in Abidjan” instead of just “shipping company.”
Blog Monthly
Yes — just like this. Teach people. Explain services. Share insights. Google loves useful content.
Use a Partner Who Gets Maritime
Most general SEO people don’t understand shipping. You need someone who speaks your language.
AD Marina Can Help with Maritime SEO
We specialize in digital solutions for the maritime sector, from websites and SEO to AI automation tools a a whole range of other digital maritime related services.
If your maritime business isn’t showing up online, we can help you rank, reach, and grow.
Want to get visible?
Contact us today to explore how we’re transforming maritime visibility. Click here to get started
Contact us today or explore how we’re transforming maritime visibility at admarina.tech
